I Prefer SL@RT Anyway
Looks like another happy-clappy week in copyrights and trademarks - first the DMCA issue that Benjamin Duranske covered well, and now the trademark of 'SLart' which has been registered by Richard Minsky (see, I said who registered it).
Thayer Preece wrote a good post on the trademark issue on VirtuallyBlind.com that goes a long way in explaining it all. Personally, I think that the community could just switch to SL@rt anyway - honestly, if I were starting a magazine, I would have registered SL@rt as a trademark. Go ahead, everyone, switch over - it doesn't seem to have been used Google Search on "SL@rt" and SecondLife other than over at VintFalken.com.
I'd say use the heck out of SL@rt.
And as for starting a magazine with a trademark that is good for Google Juice but alienates most of the community that the magazine is for/about, well - do you really want an opinion on that? Or need one?
Technorati Tags: Business Culture Metaverse Miscellaneous Op/Ed SecondLife art slart sl@rt trademark
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I tossed $10 in the ring for the cancellation.
You can follow the discussion here. A trademark cancellation will cost $300. So if the community is interested in the trademark cancellation, we need $290 more.
Second Life Consultant
Vint Falken tossed in $250...
even as I was typing my comment. So that's $260.
$40 more.
Second Life Consultant