One- on- One Series - Setori Spire

Good Afternoon everyone!

As apart of my content here on Your2ndPlace, I have decided to launch a upclose and personal SL style interview of the many residents here in Second Life. I'm calling these sessions 'One-on-One', which will be exclusively posted here on Y2P.

Some of these sessions will be relaxed and others will be intense, but no matter what I will always seek the truth and give my guests the opportunity to be heard (in this case, be read).

The invitation is open to all in SL to be a guest, so feel free to IM me in world or send me an email at cadence@cdocorp.net

To get this rolling along, I have tagged Setori Spire as my guest.

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Cadence Juran: Hey Setori! Thanks for taking the time to meet with me!

Setori Spire: Great... np

Cadence Juran: I decided to do this One on One session here at Iconica, located on the fabulous SIM of Ischia (123, 101, 133) which is also home to the fashion maven Una Ewing and her Ewing Fashion Agency.

Cadence Juran: SO a BIG thanks to Una for providing the spot!

Setori Spire: Indeed

Setori Spire: Awesome location.

Cadence Juran: So Setori, as my first victim for the One-on-One series that I will be featuring on the Your2ndPlace.com site... tell me WHO is Setori Spire?

Setori Spire: In Real Life? Or As the Manifested Man Brand in SL? LOL!!

Cadence Juran: Well, whatever you would feel comfortable sharing with our readers. :)

Setori Spire: Wow - I am comfortable at all angles - BUT I can focus on SS as it pertains to SL specific –

Setori Spire: Setori Spire is my Personal in world Brand –

Setori Spire: As a RL Designer and Developer of many years

Setori Spire: I understood that in SL ... One of the strongest brand positions you can take..

Setori Spire: is to Brand "You"

Setori Spire: So that is what I have tried to do –

Setori Spire: Setori Spire is a Metabrand Agency -

Setori Spire: in short of course...

Cadence Juran: Tell us... how do you go about identifying ones "YOU" brand?

Setori Spire: Wow - Branding "You" is essential in today’s diverse landscape -

Setori Spire: As Relationships (Business Specific) become more personal -

Setori Spire: It’s critical that one Brands themselves

Setori Spire: and allows their Colleagues

Setori Spire: Clients and Potential Clients

Setori Spire: to identify with them "The Name" with what they bring to the table -

Setori Spire: On an Iconic as well as Fundamental level

Cadence Juran: Do you believe many in SL put much emphasis on quality branding? Be it with their business or the AV?

Setori Spire: Ahhh - Not as much as we should be seeing by no means -

Setori Spire: There are many talented people in SL

Setori Spire: and a lot of them are being missed or even "undervalued" because their brands have not been well developed -

Cadence Juran: So if I understand you correctly... you see a direct correlation between quality branding and positive and strong business earnings and growth?

Setori Spire: Indeed -

Cadence Juran: thank you :)

Cadence Juran: Let's peel back another layer of the onion shall we...

Setori Spire: I like that.. "Peel back" .. "Onion"... :)

Cadence Juran: let's take Jane Doe, she has been in SL for over 5 months and has a General X business (Furniture)... she comes to you and says "Setori.. I need help with my business image, I want my customers and the business community of SL to take me seriously. WHAT can you do to help me?"

Cadence Juran: Can you provide our readers with you methodology

Setori Spire: Ahh -

Cadence Juran: on how you would help Jane Doe

Cadence Juran: improve her business image

Setori Spire: I am only part of the Puzzle Cadence

Setori Spire: Metabranding...

Setori Spire: as defined -

Setori Spire: or how we use it -

Setori Spire: is a Combination of Brand + Architecture + and Interaction

Setori Spire: so in that what WE do is build the individuals visual and sensory perception collateral -

Setori Spire: so that when engaged

Setori Spire: the Experience is not only touched -

Setori Spire: But it’s remembered and becomes relevant -

Setori Spire: Its Companies like Crescendo -

Setori Spire: that "Speak" this message -

Setori Spire: and really gets it in the hands of the End User

Cadence Juran: AHH, so in a sense, by establishing yourself and your company as a Metabranding company, you truly bring it FULL CIRCLE in terms visual perception for both the business owner and also for the many residents in SL.

Setori Spire: Exactly...






Cadence Juran: and thanks for the plug on Crescendo..lol

Setori Spire: :)

Cadence Juran: I know my staff will love you for it :)

Setori Spire: Good is good - You all are Great -

Cadence Juran: Thank you :)

Cadence Juran: Now from what I have read and understand.. there is MUCH more about Setori Spire the man and the business

Cadence Juran: You have several products that you are offering to SL correct?

Setori Spire: Ahh -

Setori Spire: Yeah - a couple still in Development - to insure a successful Adoption

Setori Spire: But in reference we are developing a New Ad Platform called MetaBlink

Setori Spire: and a Viral Marketing Platform called SpireCola

Cadence Juran: MetaBlink and SpireCola.. very catchy

Setori Spire: Good branding

Setori Spire: :)

Cadence Juran: I can see why everyone calls you the Metabranding King

Cadence Juran: can you give us some details on MetaBlink

Cadence Juran: and also SpireCola

Setori Spire: MetaBlink - I can give you a snapshot -

Setori Spire: we just got back the Patent data

Setori Spire: so I am a bit more "free" to talk -

Setori Spire: BUT MetaBlink will combine Advertising and Click through Revenue Generation inside SL -

Cadence Juran: Excellent! That’s interesting you mention that to.. protecting your IP is very important

Setori Spire: Indeed -

Setori Spire: Residents will be able to earn Linden Dollars

Setori Spire: by engaging in Adverts from SL and RL Businesses -

Setori Spire: while Adverts can get directly in-front of Residents -

Cadence Juran: this is a very unique product indeed!

Setori Spire: Thx -

Setori Spire: SpireCola

Setori Spire: Takes a novel platform -

Setori Spire: Soft Drink Contest -

Setori Spire: and Re-invents it SL Style -

Setori Spire: Its core value comes from its ability to attract and retain traffic to sims

Setori Spire: and also generate traffic for store Owners

Setori Spire: A very simple yet engaging solution.

Cadence Juran: When do you expect to launch both products?

Setori Spire: SpireCola is only about a week out -

Setori Spire: MetaBlink we are looking at 90 days -

Setori Spire: so the first of the year...

Cadence Juran: That’s great! I'm sure our readers will be keeping their eye out for both MetaBlink and SpireCola.

Setori Spire: They can follow at the sites respectfully -

Setori Spire: www.spirecola.com

Setori Spire: and www.metablink.com

Cadence Juran: thank you, that will certainly help connect our readers back to both of your products,

Cadence Juran: If we can go back to your patent and the comment on IP protection....

Setori Spire: Okay -

Cadence Juran: We have seen recently and time over again that many of the talented developers and business owners suffer from those that copy, produce and sell what they have worked so hard to build....

Cadence Juran: Can you give us some advice or feedback on both your patent journey and what steps others can take to protect their brand and/or products.

Setori Spire: Oh man....

Setori Spire: That’s two fold -

Setori Spire: Setori Spire is a Real person too -

Setori Spire: with RL Business Interest -

Setori Spire: so in that I am in-tune with legal matters, and I have a very well positioned Legal Team for intellectual purpose.

Setori Spire: So when I start to develop I always get Patent on my concepts and Developments

Setori Spire: That’s to protect us legally

Setori Spire: Here is the loop ...

Setori Spire: This is SL -

Setori Spire: So in that rules are a bit different UNLESS you have Global protection, blah blah blah -

Setori Spire: the problem of Copy and Stealing ain't going away soon ...

Setori Spire: BUT here is advice..

Setori Spire: Stealing*

Setori Spire: Build out, and release in phases.

Setori Spire: Simple.

Setori Spire: If you have a killer solution -

Setori Spire: be the first out and keep developing -

Setori Spire: as you are "copied"

Setori Spire: and "stolen"

Setori Spire: Always be a step ahead - Let’s face it.. SL is FULL of Smart people

Setori Spire: VERY Smart -

Setori Spire: I have a motto -

Setori Spire: "It’s not the big that eats the little..."

Setori Spire: Its "The fast the eats the slow..."

Setori Spire: So in conclusion - Be prepared to be copied -

Setori Spire: LOL!!

Setori Spire: If you are Bright and innovative it’s going to happen -

Setori Spire: Just always be ahead of the "Copiers"

Setori Spire: and DO NOT loose sleep -

Setori Spire: :)

Cadence Juran: I see, is there any RL protection someone in SL could take to protect their idea or product?






Setori Spire: Yeah -

Setori Spire: Get the Idea Patent

Setori Spire: Write write write -

Setori Spire: Make sure you have everything on trees (paper)

Setori Spire: so that IF it comes to Millions -

Setori Spire: then you have a leg to stand on -

Setori Spire: in the case that a "Copier" is lets say.. inside...

Setori Spire: Duplicating your every move...

Setori Spire: I am not a Legal Advisor -

Setori Spire: so start there -

Setori Spire: Get one if your Ideas are HUGE...

Cadence Juran: is there a website that the readers could go to for more information on Patenting?

Setori Spire: Yes -

Setori Spire: A Great one that is slick and easy is www.legalzoom.com IF you don’t have the resources to

Setori Spire: then hire a dedicated team..

Cadence Juran: thank you for the information, I'm sure it will be helpful for many.






Setori Spire: :)

Cadence Juran: Now.. we talked about Setori Spire the business... let's talk about Setori Spire the man.... any special lady in your SL life?

Setori Spire: Ahhh -

Setori Spire: The winning question!

Setori Spire: You.

Cadence Juran: I'm sure all of our female readers where waiting for that question..LOL

Setori Spire: Jk<----

Cadence Juran: WOW

Setori Spire: LOL!

Cadence Juran: me

Cadence Juran: lol

Setori Spire: :)

Setori Spire: I got a crush on ya -

Cadence Juran: * wasn't prepared for that response*

Cadence Juran: lol

Setori Spire: BUT -

Cadence Juran: awwww

Cadence Juran: thank you :))

Setori Spire: SS is a RL married Man -

Setori Spire: God is my Provider..

Setori Spire: and I Honor my Wife in SL -

Setori Spire: as I do In RL

Setori Spire: We have a stunning relationship -
Setori Spire: and I try to keep SL Fun and of Course business related -

Setori Spire: So nah..

Setori Spire: No SL Romance :)

Cadence Juran: See folks! It is possible... a good man is amongst us! :)

Setori Spire: LOL!!

Setori Spire: Ya Killin Me - :)

Cadence Juran: LOL

Setori Spire: I have a saying...

Cadence Juran: So when you are not creating masterpieces here in SL... what do you do for fun in SL?

Cadence Juran: oh.. please continue with your saying :)

Setori Spire: OH! -

Setori Spire: I tell people this

Setori Spire: and it’s in my Profile..

Setori Spire: "Online, anyone can be a Superhero..."

Setori Spire: "The challenge is being yourself ...."

Setori Spire: so in that...

Setori Spire: Each day I ask myself -

Setori Spire: "Did I compromise who I am?"

Setori Spire: "Did I do anything that I regret morally..."

Setori Spire: anyway...

Setori Spire: Fun.. :)

Setori Spire: I LOVE what I do -

Setori Spire: so in that...

Setori Spire: Just getting new projects is fun enough -

Setori Spire: I am a RL Scuba Diver -

Setori Spire: so I like that

Setori Spire: and ummm -

Setori Spire: Skydiving

Setori Spire: I am afraid of Heights in RL -

Setori Spire: hahahah -

Cadence Juran: LOL

Setori Spire: So In SL I can be an "Overcomer"

Cadence Juran: very interesting

Setori Spire: LOL!!

Cadence Juran: indeed!

Cadence Juran: well to go back to your motto, I believe those are great words of wisdom for many, and again it speaks towards your great character.

Setori Spire: Oh thanks ...

Setori Spire Setori Blushes...

Cadence Juran: Well Setori, I have to say it has been a great pleasure speaking with you today!

Setori Spire: My Pleasure -

Setori Spire: I am honored to sit with a Giant :)

Cadence Juran: and thank you for taking the time to tell my readers and I about WHO Setori Spire really is and he is about.

Cadence Juran: Awww

Cadence Juran: thanks

Cadence Juran: *blushes*

Cadence Juran: you are way to generous in your compliments :)

Setori Spire: I keep it real...

Setori Spire: Honesty is the key to greatness..

Setori Spire: Build others..

Setori Spire: and Allow God to build you..

Setori Spire: :)

Cadence Juran: indeed :)

Cadence Juran: I would like to have you back again soon on the One on One Session and you can fill us all in on the launch of your products!

Setori Spire: Oh Cool!

Setori Spire: Anytime...

Cadence Juran: Until then I wish you many successes on your many endeavors! :)

Cadence Juran: Thank you again Setori!

Setori Spire: You as well -

Setori Spire: No - Thanks to you...

Setori Spire: :)

Cadence Juran: This concludes the first of many ‘One-on-One’ sessions that I will feature right here and exclusively on Y2P.

Please be sure to continue to come back to the www.your2ndplace.com for interesting, colorful, and exciting features by the Y2P bloggers!