August 11, 2007 by Nobody Fugazi
Posted in
Via notecard:
FOR IMMEDIATE RELEASE - Second Life, Second World Island, (128, 128, 26) August 11, 2007; Crescendo Corporation is proud to announce the partnership and cooperation of RL company 37signals, Inc. to design their corporate management communications platform called Crescendo Management System (CMS).
Crescendo Management System is Crescendo's new out-of-game communications & client management platform. CMS enables the Crescendo management to communicate and delegate assignments out of game to their staff. Additionally, CMS also enables all of Crescendo's clients a 'inside' view of Crescendo's operations and they way they manage their clients public relations and marketing needs.
"With this new technology we are able to effectively plan & execute our communications strategy and communicate the progress directly to our clients who all have access to CMS via 'client view dashboards'.", states Cadence Juran the CEO of Crescendo.
She continues by saying, "This is a very exciting time for both Crescendo and our clients as we have increased our level of performance and have significantly reduced the turn around time for our clinet's adhoc communications requests (press releases, speech preparation, announcements, etc), as all requests are received out of game and handled within the hour they are received."
The Crescendo Management System allows Crescendo's clients to make real-time out of game communication requests and monitor their communication portfolio performance. Thereby enabling clients to immediately gauge thier return on investment for their public relations & marketing needs.
_________________________________________________________________
About 37signals, Inc:
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
www.37signals.comAbout Crescendo Corporation:
Crescendo Corporation is an innovative strategic communications company.
Our purpose is to derive value by offering our clients integrated public relations services & strategies that will raise the bar on brand performance and public awareness. We deliver effective results with a simple philosophy: Identify who needs to be persuaded, and communicate with them directly in the most efficient way possible.For all media & press related inquiries, please contact Cadence Juran, CEO - Crescendo Corporation. Crescendo Corporation is a member of the Metaverse Press Association.
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Much ado...
Um. From the screenshot, all they've done is sign up for a Basecamp account. I mean, it's nice to have an out-of-band contact means, and more transparency is always nice, but I don't see any custom development here. Anyone with twelve bucks a month can get the same.
Indeed that's exactly it
You are both correct, it is certainly the Basecamp product. Which has helped us manage our client workload and establish a direct out of game link with our clients. We are not offering this product at all. Merely communicating to the public that when they choose Crescendo to handle their PR & Marketing needs, they can now track the progress of thier respective communication porfolios.
The # 1 question we face in PR is "When do I see a ROI for your services?" The Basecamp platform helps us answer that question very quickly.
In terms of customizations, unlike the standard Basecamp product, my team and I can now run reports on a number of criteria and a built in budgeting and financial forecasting tool was integrated into our management system.. Those customizations were done at our request which 37signals was more than happy to accomadate us on.
So overall the the Basecamp platform is flexible for any companies needs, be it project management, communications, brainstorming, etc....
Just putting the good word out to our clients and other service oriented providers that have a full plate of projects and need a easy and clear way to manage them.
Cadence Juran, CEO
Crescendo Corporation
_____________________
"It's all in the message. Get into it!"
maybe.
I talked to Cadence a bit about this, and I suspect you may be at the very least partially right. I dunno. It's a press release.
what about the adservers ?
Strange allthis. adservers reporting errors, no more able to contact axle etc....
where are the promised updates ?
Where is the adservernetwork ?
When were we going to get the promised multiad billboards ?