The Guru of...Second Life?

I'm fairly out of touch with internet phenomena of the last year or two. Whether this reflects my age, intended vocation, or any number of factors, the fact remains that an event has receive a good deal of coverage to get my attention.

So I expect that Y2P readers already heard that a "YouTube Regular" challenged Jessica Alba to a staring contest and that she happily accepted.

What you might have missed was Alba's contest on the same website. Since Alba cannot attend the premiere of her new movie "The Love Guru" -presumably due to her pregnancy-, she is giving away her tickets to the event.

Even though it's a shameless plug, it's seems a creative one. The contest (not to be confused with my favorite Seinfeld episode, also called "The Contest") poses the simple question: Are you a Guru?

I wonder how well "Guru of Second Life" would fare, who that might be, and how it could even be measured in the first place.

Any nominees?