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There are times when I feel Second Life is a pet project. "The Grid" is the big thing for LL it seems to me. The Grid is where they are looking for growth, Second Life being part of that but only part of it.

The new search undoubtedly has scope for RL adverts to appear there. A backwards step in terms of use of technology but it has been mentioned and I'll be very surprised if it doesn't happen. This makes sense business wise and those adverts, well they will be part of the grid.

The potential here is massive, but as someone who joined this year it pains me to see some of the issues that haven't been addressed here. I found it very difficult to fathom how this platform was so popular with such poor customer service, but people shrug their shoulders and tell me that's how it has always been, this will be the core reason for the rug being pulled from under LL's feet.

Then there are white elephants like age verification (or identity verification depending upon what day of the week it is). Flawed from the outset, issues raised galore and not answered and then rolled out warts and all but changed to be totally toothless as a useful tool. What are they thinking of?

Shrugging their shoulders at financial scandals. I can understand them not wanting to get involved, I really can. However they have a duty to be involved at times and they simply refuse to do so. They react to bad publicity, ban words such as "Lolita" and make clothing brands suffer because of this but when it comes to blatant rip offs, nobody is home.