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I've argued for years that game companies (Mythic) who argued their currencies weren't real missed the point. Anytime someone values something enough to spend real dollars on it, then it has some real world value and no TOS or arguments otherwise hold up. But what is the source of the value? I'd say entertainment derived from it. And entertainment value isn't constant.

The critical point for a virtual world is that once there is no enjoyment, the player (or resident) leaves. Think of a virtual world like a TV episode. It was fun the first 1,000 times you saw it.