Your2ndPlace

The word is out: Paramount Pictures International Brings TRANSFORMERS to Second Life is a press release about an actual simulator in SecondLife - Sector 7 (128,128,0) which, when opened, is expected to have:

- Explore the high-security "Sector 7" underground facility featured in the movie and rebuilt within Second Life.

- Collect the first of series of official TRANSFORMERS avatars being given away free to "Sector 7" visitors.

- Interact with a wealth of rich-media production material including stills and video exclusives.

- Discover a wide selection of other free avatar accessories, virtual merchandise and hidden 'easter egg' give-aways.

Sounds interesting. This is supposed to be happening after a Questions and Answers on July 27th, 2007. What time? No clue. I fired off an email to find out.

This does promise to be more interesting than the Bruce Willis interview because... while talking to Bruce might be well and good, it sounds like Transformers will be more interactive and interesting for real residents in Second Life. I'm not into transformers, but I might show up... just to see what they did. :-)

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