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Thanks Paisley, a very informed reply. You're right in many regards, I pointed out that I didn't see anything in my own builds that would really tempt advertisers. Sponsors and advertisers have to get exposure for something to be viable.

SLCN howver extends beyond the inworld experience, so does offer greater exposure. The people who should be looking to advertise in and around Second Life should be mainly those whose tools we use, Adobe for example.

SLCN also promotes brands, I found out about Orange and their activities via SLCN.

There's a market out there waiting to be tapped, how it gets tapped is open to debate but I can see a few people with the right credentials landing on their feet.