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Um, you might like to have a look at copyright law before commenting about EULAs.

For example, if you buy a piece of artwork you don't sign any EULA but the copyright remains, unless you have a very specific contract transferring it to you, with the creator. You don't have any rights to copy the item.

With other things the dividing line is less clear, but I rather suspect my lawyer could make a case that anything I sell you that I've made, except something that is ONLY a script, is digital artwork and there's no license needed, it's my copyright. I also have the perfect right to copyright a script - you signing an EULA doesn't change the law about copyright, it just makes damn sure you know what the terms and conditions beyond those bare minimums are.

I rather suspect a lawyer or two will get involved before this gets settled - and whilst what you say sounds right from a common sense point of view, the law rarely coincides with common sense in my experience.

As for content creators and no-transfer: it all depends. I personally prefer no-copy, yes-transfer for what I make and what I buy. But a lot of people for a lot of products (especially clothes) like to make outfits and combines bits from this and bits from that. There are even tools to try and make this easy to do. They form a big power-bloc that encourages content creators of all kinds to make stuff copy, no-transfer.