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I had already followed the guidelines as laid out in the fansite kit. I have a disclaimer on my blog but when you hold your residents to a higher standard than non residents it seems silly, especially when the mainstream media don't do it.

For example you will find article after article about Microsoft, but journalists don't put trademark symbols all over the place, or place nouns here and there.

If I'm marketing a product or service on the back of their product, it's in my own interests to ensure I cross every t and dot every i to comply, but if I just want to tell people about the lovely sunset in Second Life, is it really necessary for me to put "In the Second Life World" everytime I make such a reference?