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Microsoft have similar guidelines and to be honest I'd say that someone from Linden Lab read those guidelines before this policy was implemented, or those guidelines are pretty much a standard template.

We can name Linden Lab, we can say Second Life, we can say second life too. If Linden Lab start quoting the TOS and threatening to close accounts because people blog without the correct context then they are holding their users to a higher standard than the rest of the media the world over, because the media do not quote trademarks in that manner.

However if you're using the Linden Lab brand to advertise your product, then that's a different story.