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It is actually mentioned where people aren't looking:

Unauthorized Uses of Linden Lab's Trademarks, paragraph 8:

No Disparaging or Tarnishing Use. Never use any Linden Lab trademark in a disparaging or tarnishing manner outside the bounds of fair criticism or fair use. For information on fair use in trademark law, see here, among other resources, and consult a trademark attorney. To refer to our brand names, see Proper Reference to Linden Lab's Brand Names in Text.

I'm certain that this wasn't malicious. But I am also certain that they didn't think it through on the community end - or they simply don't care too much about what the community thinks. 90 days is a long time for anyone to speculate, especially people who don't have lawyers or people who aren't inclined toward this sort of discussion.

Second Life Consultant