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Just looking at what does work...

What works with Facebook, Myspace...

1-RL social networking
2-It's extremely easy to use
3-Runs on everyone's PC
4-Does not have to be downloaded

I think their numbers show what works, if you want the big numbers in terms of members you need to also look at what works. It’s the simplest RL social networks that are having all the success.

They could (might now too?) start allowing RL names, as well as eliminating a lot of system requirements so as to make it run on as many PC’s as possible (not sure that would work though).

But maybe they could introduce another simpler version of with as little as possible system requirements? Hmm, wonder what that would look like?

But anyways, just introducing RL names adds one of the big elements that do work!!!

What I did like is what everyone calls the steep learning curve, was fun learning how to build, put objects on land etc. But the biggest attraction was the economy.

I can imagine (sort of) facebook eventually evolving into a virtual world type thing, but not for quite a few years yet.

I can’t say I’m a big Facebook fan, but with 50 million plus members, that really doesn't matter.

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